Chevrolet supports breast cancer research and community programs in Illinois by raising an amount close to $150, 000.
It gives help by supporting different community programs.
Also, it wanted to stay connected with its customers through this effort. (Source: Lynch Chevy Kenosha)
Chevy Supports Illinois Programs
The automaker supports Illinois programs by giving aid to 40 members of the Pink Wings Team who joined together to keep on fighting breast cancer. It gave away 2 Express vans when the team joined the Susan G. event so that the members can have a place where they can store their supplies such as drinks, food, and walkers (just in case emergency strikes). The team was able to raise an amount closer to $85, 000.
Also, it is supporting Heart of Illinois United Way’s mission. Because of that, it gave away brand new vehicles and they were given during the launch of the “Gen U Mad Dash” event. The vehicles were used for community projects and competitive adventures of the team. The team aimed to raise the amount of $20, 000 for the benefit of its 2010 Heart of Illinois United campaign.
The automaker continues supporting Illinois by hosting community programs for the community and for its customers. It headed cleanups for beaches, hosted events like baby showers, etc. Actually, the program “Illinois Chevy: Your Mission. Our Drive.” was expected to give and support to over 25 missions in year 2010. Through it, customers would have the chance to try its new vehicles.
Chevy Shows Support Sports Events
Chevy entered a deal with Manchester United to become its official car. It was agreed that the automaker would distribute or sponsor millions of balls in the next 3 years every time there will be a football event held.
Children from third world countries were able to use the balls sponsored by Chevy. These children hardly use balls that can last longer. Compared to other young football players, they play on rough fields and they need to pump the ball formany times so they need balls with good quality. Through the One World Futbol developed by Tim Jahnigen, third world children were able to use quality balls made of special materials allowing them to last for years as expected. These do not need pumping compared to ordinary balls. These do not have air so they are good to use.
Moreover, the balls are distributed and shared to over 137 countries and the automaker is proud to be part of this program. The global chief marketing officer of Chevy, Joel Ewanick, stated that the manufacturer is proud to become part of the program. It is proud to initiate activities through sports. Also, he shared how the program improved awareness of its vehicles to many drivers in the U.S. since it is struggling in the American market.
Many people will know Chevy because its name will be printed on the balls so millions will know about it.
The automaker does not expect much return when it entered the deal. It does not expect a financial benefit from this deal. It is happy to see children using playing footballs with high class equipments, starting with a simple foot-ball.
