If a mechanical or electrical fault has developed with one of your car’s parts, only for you to face difficulty in finding a replacement for that part, it’s probably not hard to see why various car parts companies are making brisk business. You might even consider starting such a company yourself…
Just keep in mind that it can be a tough industry in which to compete. If you are struggling to break into this industry or make a lasting impact in it, here are some techniques you could consider using.
Target an area of the market that isn’t saturated
Did you know that, according to research reported by BizTriks, over 80% of auto parts companies operate locally? It’s rare for such a business to serve a regional or national market, which is why you might need to relocate your business if it is struggling in its current area.
However, before moving to a particular area, research the auto parts market there to check that it isn’t already saturated with many long-running suppliers of auto parts.
Tweak or overhaul your advertising methods
The auto parts sector is one where word of mouth can go a long way. For that reason, if your firm is still attracting only a trickle of customers, the quality of your offerings could be part of the problem. However, if you are convinced that it isn’t, look again at your marketing methods.
While TV, radio and newspaper advertising can work well, so can old-school approaches like handing out business cards and flyers, while a few special promotions wouldn’t go amiss, either.
Put the emphasis on high-quality parts
Naturally, you should do that in your advertising – but you also need to make sure you back up your words. If you can establish a franchise for sourcing spare parts from the original manufacturers of the automobiles, this could help you to add a prestige sheen to your company’s image.
Include long guarantees with those high-quality parts – and, in your publicity materials, emphasize that cheaper alternatives from your competitors could fail early and even hamper safety.
Offer auto parts for rare vehicles
This is another good reason to get on good terms with original manufacturers. However, perhaps unsurprisingly, rare parts can be difficult even for an auto parts business like yours to find.
Hence, you could have to scour the globe for those parts – but, if you are fruitful, you could be rewarded with an extra string to your publicity bow. A haulage company could assist you in getting rare parts delivered time-efficiently and so prevent your customers having to wait too long.
Offer a speedy delivery service for urgent repairs
Customers especially reliant on their vehicles could appreciate you offering an express delivery or collection service, as Chron advocates, for allowing them to get new parts, and so have their vehicles fixed, quickly.
If urgent parts also happen to be rare, then you could yourself benefit from, say, a European express delivery service from a haulage company.
