The National FFA Organization is a youth organization that includes 7,570 local FFA chapters in all 50 states. The FFA was created to make a positive difference in the lives of students by guiding them to be leaders and having career success through agricultural education. The National FFA Organization is an integral part of public instruction in agriculture. The U.S. Department of Education provides leadership and helps set direction for FFA as a service to state and local agricultural education programs. The Ram Truck brand has stepped in – as a nod to their “Year of the Farmer” initiative – to present Clay Sapp, the current National FFA President, with a $1 million donation at the 2013 National FFA Convention & Expo in Louisville, Kentucky.
What does the “Year of the Farmer” mean? During the Super Bowl last February, Ram presented a much-talked-about television spot, “Farmer,” which kicked off a yearlong initiative to bring national attention to the significance of the American farmer. Views of the ‘Farmer’ video have been huge on Youtube – and Ram pledged to donate up to $1 million to FFA for those views. The brand reached the 10-million-view milestone, equating to the $1 million donation, in less than a week. Ram Trucks also presented a first copy of its “The Farmer in All of Us,” a coffee table book to be published by National Geographic. Proceeds from the book will go toward the FFA’s “Give the Gift of Blue” program, which donates traditional FFA blue corduroy jackets to members who would not otherwise be able to own one.
To honor American farmers, Ram’s goal was to create greater awareness, support and appreciation for farming families, communities and providers. To do this Ram commissioned 10 well known photographers to document American farm life. Many of these artful and compelling stills provide the composition for “Farmer”.
SOURCE: Kernersville RAM Trucks of NC
