Chrysler is shelling out their concerns for the environment. The car company known for just merely selling a controversial vehicle Fiat 500 EVs is gearing towards achieving environmental advocacies fuelled by their undying commitment to create a sustainable enterprise. During its second-annual Dealer Environmentally Conscious Operations (ECO) Program, the world’s known automobile manufacturer has given out awards to 30 US dealerships in 21 states (Michigan, Florida, California, Texas, North Carolina, New York, Washington, Indiana, Minnesota, Tennessee, Wisconsin, Colorado, Connecticut, Ohio, New Jersey) for implementing environmental advocacies throughout their car dealership sales. See if small town dealerships like Lynch Chrysler made the list or not.

2013 Chrysler 300 Motown Edition-3

The Environmental Initiatives Taken by the Awardees

One of the awardees, the Westgate Chrysler in Raleigh North Carolina has took advantage of the abundance of sunshine in the central part through installing 420 solar panels in the roof of their service department. The sunlight converted to usable electricity through the photovoltaic modules in the array of the installed device. Instead of using the acquired energy, they are selling it to electric power companies in a fixed rate in the region. Fortunately, they got a monthly savings of $1800 to $3,000 through selling the generated power from the solar panel. And because their electricity usage has no charge at all, they managed to install a large LCD monitor in the showroom, displaying the performance in a current, daily, monthly and annual basis. Also, they kept track of the local weather and an educational page on how the solar panel system works. Westgate’s initiative has extended way beyond the solar panels. They have implemented another eco-friendly innovation related to their dedication to renewable energy generation through installing furnaces that are clean burn while still utilizing used oil waste in heating the service department. This kind of activity has also reduced the dependence on raw materials like water and the usage of fossil fuel. Aside from the Westgate, there are seven other dealers that implemented the same solar energy converter that eventually reduces their usage of electricity and emissions of carbon dioxide.

The Selection of Awardees

The recognition of the 30 dealers is done in various process and there are some guidelines that were followed in carefully choosing the awardees. Data are useful in identifying the awardees; these are through in-dealership images and online surveys. Community relations program, energy efficiency, waste water control, waste recycling, vehicle lift maintenance and bulk oil contentment are some of the major initiative that became basis for judgment of winning dealers.

The ECO Program is a good way of encouraging other Chrysler dealers to put some effort in implementing eco-friendly practices aside from just doing purely business. It is a good opportunity for them to be appreciated the demonstration caring for the environment.

The awardees from the 21 states received an ECO plaque. Souvenirs are given out for the dealership employees as well. Corporate social responsibility is important when you aim for having a totally sustainable enterprise and for Chrysler to implement this kind of environment advocacy is a good example that even the large companies is investing much for the welfare of the ecosystem.

In the early 1950s, Chrysler had a world class performer with its hemispherical V8 engine.  The engine displaced 331 cu.in. and proved its race worthiness at automobile racing events such as Lemans, Dayton, Indianapolis, and others. In 1954, Chrysler hired a new stylist, Virgil Exner, who redesigned the entire Chrysler and line. Today, Exner is considered the father of the “Fast Look” that distinquished the Chrysler line for the 1955s. His designs were simple and lacked the multiple stripes of chrome that most 1955 model cars were embellished with.  The illusion portrayed by the 1995 Chryslers was of “fast, forward movement”.

chrysler 300

It was in 1955 that the first Chrysler 300 was offered to the world.  It was called the C-300 because the factory installed 331 cu. in. hemi engine with a Carter 4 Barrel carburetor, solid lifters and free-flow exhaust, generated a genuine 300 HP. It was the first modern American automobile engine to do so. Thanks to Exner, the 300s also had a multiplicity of other distinctive features. For example, they had extra firm suspensions which allowed them to sit lower and corner far better than most other cars on the market.  Other options such as luxurious leather upholstery, the new PowerFlite transmission and a well designed instrumentation panel made the C-300 the “ultimate gentleman’s sports sedan”.

c 300

Oh, and it was fast. Tim Flock raced the C-300 at Daytona in 1955, winning both on the road course and the “flying mile”. The 1956 model, now designated the 300B, won both events that year as well. In fact, the Chrysler 300s dominated NASCAR tracks in 1955 and 1956, taking the overall championship both years. Frankly, the folks at Reedman-Toll DCJ in Langhorne, PA to tell us those triumphs were instrumental in creating the legend of the Chrysler 300 and its hemi engine.

In 1959, Chrysler replaced the then 392 hemi head engine was discontinued and replaced with a 413 cu. in. wedge head design. For 1960 the wedge style engine was equipped with the unique and exotic cross-ram carburetor induction system (see photo). This new arrangement provided much higher torque at lower speeds in addition to substantial power at higher RPMs.

There were 14,268 hardtops and 2,588 convertibles of the C-300 cars produced, not large volume for 11 years of production. The cars were offered in only a limited number colors and trim and only in two door hardtops or convertibles.  They could be ordered with a standard transmission in certain years, but production was very low with that option, most owners seemed to prefer the convenience of the PowerFlite automatic. Still, each year since 1955 saw the engineering and performance of the famous Chrysler 300 improve. The result is that Chrysler had established a great engineering tradition that is evident in this top-end automobile that some think of as the “Duesenburg of the 1950s”.

Photos courtesy of allpar.com, examiner.com and Chrysler.com