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Mercedes-Benz launches short anime series in Japan to promote A-Class

Mercedes-Benz has considered that the best way to promote the new generation of the A-Class in Japan is through a short anime series. To increase the car’s awareness ahead of its January debut in showrooms, the German carmaker has developed a series of anime shorts in collaboration with Hakuhodo and Aoi Promotion, a local advertising and public relations firm.

The video below is with the first episode of the series starting three youngsters in a sporty A-Class.

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